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Raena Creator Brief

Raena Stones · Creator Brief

Hey lovely!! Thanks so much for saying yes, we're so excited to see what you make. Everything you need is on this page. It's short, promise.

The idea

We want girls to see the Bella on you and imagine it on themselves. So film clips that feel like your actual life, not an ad. If it would make someone stop scrolling and think okay I need that, it's perfect.

No talking, no script, just you wearing it.

What to film

Pick whichever feel most you, or do your own thing entirely. You know what works on camera better than we do.

  • The unboxing

    Opening the box, your first reaction, lifting it out.

  • Putting it on

    At the mirror, doing the clasp, the little adjust.

  • The finishing touch

    Outfit done, necklace on last, ready to leave.

  • The close up

    The red stone catching the light. Window light is gorgeous for this.

  • Out and about

    Coffee runs, shopping, walking. Your normal day, wearing it.

  • Dressed up

    Dinner, date night, drinks with the girls. These always do the best for us!

  • Golden hour

    That warm evening light. Enough said.

  • Two ways

    Same necklace, two outfits. Jeans and a tee, then a dress.

This type of content always does the best for us

Clips from other girls, just to give you a feel. Yours don't need to look like these, they need to look like you.

The practical bits

Five things, that's it.

  • Film vertical on your phone. 4K if it has it.
  • Each clip 10 to 20 seconds. Longer is fine, we'll cut them down.
  • Natural light over everything.
  • Send the raw files over Google Drive or WeTransfer, not Instagram. It crushes the quality.
  • Any time within 2 weeks of your necklace arriving is perfect.

Any questions at all,
just message me!

Rachael x

Your clips will be used across our socials and ads.